The consumer claims to have more and more information about the product he buys, such as origin, traceability, references and opinions on social media.
On the other hand, manufacturers need the consumer's relationship with the product to be more interactive and to report customer feedback experience.
WHY UNIQUE ID?
Unique ID provides a disruptive solution that identifies each product with a Unique ID, achieving unprecedented levels of traceability, additional product information, and the option to run specific marketing campaigns on a single product or group of products.
For example, product information in any world language, contests or promotions for a certain set of products, notices to the customer of the withdrawal of a product...